The I.C.E. Shop is the extension of the unparalleled experience and the blend of automotive and lifestyle that has been defining The I.C.E. St. Moritz since its first edition in 2019.
Just as the event’s appeal lies in the harmony of sport, nature and luxury, our curated product collection has been designed with simplicity, refinement and care for details in mind. It includes a varied series of apparel, accessories and collectibles sharing a common vision of elegance. From stylish mugs and leather keyrings to fine-art prints and exclusive memorabilia, each item is carefully chosen to embody the spirit of The I.C.E. and to reflect the exceptional taste and discerning standard of St. Moritz.
Every item in our shop is carefully selected to reflect the event’s commitment to a responsible management system, by upholding eco-friendly options and sustainable manufacturing that result in long-lasting high-quality products.
Step into The I.C.E. Shop and embrace the “Icestyle”.
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To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
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Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
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The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
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